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At LEGO.in, we use cookies and similar technologies to make sure your experience is as smooth and enjoyable as it can be. But we also want to be sure you understand what kind of information we collect through cookies, why we use them, who may receive information collected through them, and the choices available to you.
LEGO.in is operated by Ample Technologies Private Limited (“Ample”, “we”, “us” or “our”) as an independent retailer under licence from LEGO Singapore Pte. Ltd. (“LEGO”). Ample is not an agent of The LEGO Group. Except for cookies that are strictly necessary for the operation, security and functionality of LEGO.in, we will use cookies and similar technologies where required under applicable law only in accordance with the choices you make through our Cookie Preference Centre.
You can review or change your cookie preferences at any time by selecting “Cookie Settings” on LEGO.in.
What is a cookie anyway?
A cookie is a tiny data file that can hold small crumbs of information. These are stored on your device (computer, smartphone or tablet) when you visit a website and may enable that site to recognise your device when you come back. But they can be used to give you so much more! Cookies and similar technologies can help websites remember preferences, maintain shopping sessions, understand how visitors interact with the website, improve performance and, where you choose, provide personalised content or advertising.
At LEGO.in, we may use the following categories of cookies and similar technologies:
Required cookies
Analytical cookies
LEGO® marketing and personalisation cookies
Third-party advertising cookies
These cookies enable core site functionality and are therefore always enabled.
What does that mean?
You won't be able to switch these off through our Cookie Preference Centre because they are
necessary for LEGO.in to operate, provide services requested by you, maintain security or
remember choices necessary for the functioning of the website.
These cookies may, for example, help us:
remember your selected country and language;
identify whether you are logged in;
keep track of your shopping bag during your shopping session;
maintain your account session;
process and maintain your selections during checkout;
protect LEGO.in against fraud, misuse and security threats; and provide other functionality necessary for you to use the website or services requested by you.
Required cookies are not used by us for behavioural advertising.
This is a fancy name for the kinds of cookies that let us measure how we're doing. Where you have provided the required consent through our Cookie Preference Centre, analytical cookies help us understand how visitors interact with LEGO.in. They may help us understand things such as how many people visit LEGO.in, which pages they visit, how visitors navigate through the website, the approximate source of website traffic, what time of day visitors use the website, and how long they stay. Analysing this information helps us troubleshoot problems, monitor our performance and improve LEGO.in.
What does that mean?
The more we know about how visitors use LEGO.in, the better we can understand and improve the website experience. For example, analytical cookies may help us understand which pages or products receive greater interest, whether visitors encounter technical difficulties, and which parts of the website could be improved.
Analytical cookies will not be enabled where applicable law requires your consent unless and until you choose to allow them. You may subsequently withdraw your consent through our Cookie Preference Centre.
Where you choose to allow these cookies, they may be used to understand how you interact with LEGO.in and to personalise aspects of your experience. Depending upon the cookies and functionality you have chosen, this may include information about products or pages you have viewed, your interactions with products and content, preferences indicated through your use of LEGO.in, previous purchases, where permitted and relevant to the applicable functionality, browser or device information, and your interaction with marketing or promotional content.
What does that mean?
These cookies may help us understand your interests and provide content, recommendations or marketing that may be more relevant to you. Information collected through these cookies may also be shared with or made accessible to LEGO Singapore Pte. Ltd. and/or relevant entities of The LEGO Group where permitted under applicable law and as described in our Privacy Policy. Where LEGO or another LEGO Group entity proposes to use personal data for its own direct marketing or another purpose requiring consent under applicable law, such processing will take place only where the required consent or other basis permitted under applicable law is available. These cookies will not be enabled where applicable law requires your consent unless and until you choose to allow them.
We may work with advertising, social-media, analytics and technology partners who use cookies or similar technologies on LEGO.in, where you have permitted the relevant category of cookies. These technologies may collect information about how you use your browser or device and how you interact with LEGO.in. This information may be used to understand your interests and provide advertising that may be more relevant to you.
What does that mean?
Have you ever seen an ad on Google or Instagram for a product you viewed on another site? That's an example of how interest-based advertising can work.
Depending upon the technology used and the choices you make, third-party advertising partners may receive or collect information such as cookie identifiers, device information, IP address, browser information, pages or products viewed, and interactions with advertisements. We do not intentionally provide your payment card details to advertising partners through advertising cookies.
Third-party advertising cookies will not be enabled where applicable law requires your consent unless and until you choose to allow them. Third parties may process information collected through their technologies in accordance with their own privacy policies. Details of the relevant third parties and cookies used on LEGO.in should be available through our Cookie Preference Centre
Building your trust means everything to us. That’s why we want you to have clear choices over non-essential cookies and similar technologies.
When you first visit LEGO.in, our cookie banner or preference tool will allow you to make choices regarding non-essential cookies.
You can accept all optional cookies, reject non-essential cookies, select the individual categories of non-essential cookies you wish to allow, and change or withdraw your choices at any time through “Cookie Settings”.
Withdrawing your consent will not affect the lawfulness of processing undertaken before your consent was withdrawn.
Changing or withdrawing your consent will not disable Required Cookies that are necessary for LEGO.in to operate.
Your choices should be implemented as soon as reasonably practicable through our consent-management mechanism.
Some cookies are “session cookies” and expire when you close your browser. Other cookies are “persistent cookies” and remain on your device for a specified period or until they are deleted.
The duration of each cookie depends upon its purpose and configuration. Details regarding individual cookies, including their provider, purpose and duration, should be available through our Cookie Preference Centre.
Information collected through cookies and similar technologies may constitute personal data where it relates to or can be associated with an identifiable individual.
Where such information constitutes personal data, it will be processed in accordance with our Privacy Policy and applicable data protection laws.
For further information about how Ample collects, uses, shares, transfers, retains and protects personal data, including information regarding sharing with LEGO and cross-border processing, please see our Privacy Policy.
The online purchasing and account facilities available through LEGO.in are intended for persons aged 18 years and above.
We do not knowingly use cookies or similar technologies for tracking, behavioural monitoring or targeted advertising directed at children except to the extent expressly permitted under applicable law.
Where any feature specifically intended for children involves the processing of children's personal data, applicable requirements concerning parental or lawful guardian consent and children’s data will be followed.
We may update this Cookie Policy from time to time to reflect changes in the cookies and technologies used on LEGO.in, our processing activities or applicable law.
The latest version will be published on LEGO.in together with the date on which it was last updated.
Where a change requires a new or additional consent under applicable law, we will obtain such consent before enabling the relevant processing.
If you have questions about our use of cookies or similar technologies, please contact:
Ample Technologies Private Limited
4th Floor, NCC Windsor, Airport Road
Bengaluru – 560064, India
Email: buildwithus@lego.in
For more information about the processing of your personal data, please refer to our Privacy Policy.
Last Updated: 28th September 2026
View our privacy policy here.
